Small Business Expo, Pier 94, New York City

Client: iStock by Getty ImagesDate: September, 2014

Small Business Expo

Getty Images chose the Small Business Expo in Manhattan to promote their recent acquisition of iStock. Having a large central booth at the show, Getty wanted the rich, beautiful images to be bold and eye catching. To achieve this they partnered with Ignition’s visual graphics team.

Creating a booth with wall-to-wall color was Ignition’s top priority. The backdrop featured a brilliant graphic of hands covered in pigment at the Indian Holi Festival. It was printed on a 20’ x 10’ double-sided fabric “pillow case” with a zipper closure, stretched across a custom frame. The side panels were double-sided C-prints mounted on Sintra and highlighted extreme close up nature photography (all available through iStock).