Quickster Football Watch Launch
Client: TissotDate: June, 2014
Tissot Private Store Event
Inspired by the FIFA World Cup, Tissot designed a stylish, durable new watch, classic enough to uphold the Swiss brand tradition, durable enough to withstand the wear and tear of playing on the field.
A private launch was held at the Tourneau Time Machine on Fifth Avenue in New York City. Ignition partnered with Tissot to create elegant, polished graphics, featuring the new timepiece. Outfitting the space were custom fixture cards, promotional boards and a column wrap, all C-prints mounted on Gator Board. There were reusable tabletop double L mounts that displayed images on Duraclears mounted on Plexi and the display cases were branded with vinyl adhesive, making the room a true showcase for the Quickster Watch.