Meet and Greet with Racecar Driving Legend, Danica Patrick

Client: TissotDate: October, 2014

Meet and Greet with Racecar Driving Legend, Danica Patrick

Racecar driving legend, Danica Patrick has been a brand ambassador for Tissot since 2005. Her record breaking driving skills and success in a male dominated sport has made her an exciting choice to represent a brand that promotes innovation and high quality craftsmanship. To celebrate both Danica and Tissot watches, a meet and greet was held for consumers and fans alike.

To bring the space to life, Tissot partnered with Ignition to handle all of the graphics. Ignition created a double-sided C-print mounted to Gator Step and Repeat, emblazoned with the brand. Additionally two larger than life backlit Duratrans with Silicone gasket inserts were made, featuring Danica's print campaign. Ignition also printed C-print mounted Gator fixture cards in the display cases, as well as a special treat for all of the fans- autograph cards and Silicone bracelets, embossed with her signature. Danica was gracious enough to sign the bracelets in person on the other side too.